Who We Are
Machinery Auctioneers is locally owned and operated by hardworking, enthusiastic professionals. Our dedication and core values provide a top-notch buying and selling experience, making the entire process easy for both our buyers and sellers. Our professionals have decades of experience in sales, auctions and live event promotions. We have what it takes to help in all your buying and selling needs. We’re proud to offer an unsurpassed level of attention and a personal touch to this business that no one else can. This core philosophy has allowed Machinery Auctioneers to become the fastest growing auctioneer service in the state of Texas, as we have hosted over 100 auctions, and has auctioned over $90,000,000 worth of equipment.
Reaching a Global Marketplace
Thanks to our partnership with Proxibid, the world’s largest marketplace for buying and selling merchandise, our webcasts are viewed around the world via the Internet. As an additional service to our clients, we offer online bidding for every auction in which Proxibid allows bidders from all over the globe to view, inspect, and bid on your machinery. In today’s world this is a vital tool that can only help you.
Email blasts have been a great tool to help spread the word of our upcoming auctions. With thousands of contacts, we are able to reach a wide variety of interested buyers. We offer in house e-blasts to announce the upcoming auction with information, photos and a link to our website for additional information. We can also purchase e-blast space from industry specific companies that offer an even larger potential buyer database.
Our website is another great asset to you as we keep it up to date with the most current auction information. As photos and auction item information becomes available it is posted to an auction page dedicated solely to a specific auction. Potential buyers have the opportunity to view items without having to drive to our location. Once the items have been added to our online Proxibid catalog, a link is available throughout our site to connect them to more information on the items. It’s a great tool for our sellers and buyers both.
Finding The Right Buyers Every Time
At Machinery Auctioneers we strive to target the appropriate and qualified market of buyers that we know will be interested in your items. Our on-staff marketing experts will craft a campaign unique to your assets, marketing them to buyers locally, nationally and worldwide.
To help us achieve these goals we use strategies that include:
Global Digital Media Campaigns
Demographics Driven Direct Mail and Email Blasts
Aggressive Listing of Auction across the World Wide Web
Television Spots on the Morning and Evening News
Strategic Ads in International Industry Specific Publications
Targeted Print Ads in local newspapers
Canvassing of area surrounding an auction with fliers, posters, and signage.
Proactive Telemarketing reaching 300-500+ qualified buyers with a personal call
Industry-Leading Research and Demographic Analysis
Our marketing system works to find those buyers that are in the market and ready, able and willing to buy NOW!